Being present on social media websites can increase your community visibility and help increase your SEO value, in both cases it will make it easier for people to find your business online and in the real world.
While it is not necessary to be on all of the social media websites, we do recommend having a presence on a few. We have listed our favorites and some information about them below.
We can set up and configure your social media accounts to match your website and marketing materials, giving all your media a consistent look and feel. We can help you choose which social media outlets your business can best benefit from.
In each case, we will create an account we can administrate, but that our clients can take over at any time to work with themselves.
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as "the SMS of the Internet."
Technorati is an Internet search engine for searching blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.
Digg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg's popularity prompted the creation of copycat social networking sites with story submission and voting systems. Quantcast estimates Digg's monthly U.S. unique visits at 7.2 million.
YouTube is a video-sharing website, on which users can upload, view and share videos.
The company and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages.
Reddit is a social news website where the registered users submit content, which could either be links or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.
Diigo is a social bookmarking website which allows signed-up users to bookmark and tag web-pages. Additionally, it allows users to highlight any part of a webpage and attach sticky notes to specific highlights or to a whole page. These annotations can be kept private, shared with a group within Diigo or a special link forwarded to someone else. The name "Diigo" is an acronym from "Digest of Internet Information, Groups and Other stuff".
Delicious (formerly del.icio.us, pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005, and by the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs.
Blinklist is a great social bookmarking site for beginners and for long-time users. The video tutorials make it easy for those new to social bookmarking to get up and running. The blink button added to the browser toolbar is a great way of quickly bookmarking and tagging sites without moving away from the website, and the ability to highlight some of the text on the site is an added bonus.